Influencers are individuals who have established credibility and a large following in a specific niche. They often collaborate with brands to promote products or services to their audience.

Content creators focus on producing engaging and original content across various formats, such as videos, images, or written posts. They may not always focus on promoting products but rather on entertaining or informing their audience.

Micro-influencers have smaller but highly engaged followings within a specific niche. They often have a more personal connection with their audience and can be highly influential within their niche.